why alpen glow?

where the mountains meet the field

Alpen Glow is a natural phenomenon that occurs when the mountains appear to glow red at sunset. Based out of Montana, Alpen Glow is a part of (almost) everyday life for us. It’s easy to take for granted, but is something that you marvel at every time you pay attention. We wanted to be able to share an everyday theme for us with others around the globe that inspires us to see the beauty in the world and each other - and seeing every day as another chance to create something beautiful. The majority of girls lacrosse T-shirts tend to be beach/east coast themed, which makes sense as lacrosse has been strongest out east since its birth in the St. Lawrence Valley.

But with lacrosse in the west coast quickly growing, we decided to create something new that represents the growing west (and what we are perhaps biased in saying - best!) lacrosse demographic. We’re excited about our current offerings of functional and stylish products designed by lacrosse players and look forward to launching some new designs in the near future.